Limitations of the Protections Afforded by ASIC Registration
Registering your business name or company name with ASIC gives you limited protection. You may only get protection from other people registering the business name in your state or jurisdiction. It doesn’t prevent other people registering the domain name or a trade mark of your business name.
If another business uses your name after you have been trading for a while there are legal remedies but these can be complicated and costly.
The best way to protect your business and any logo (or device) you use in conjunction with it is by registering a trade mark. This enables you to get nationwide and even international protection for your possibly most valuable intellectual property asset, your business name.
The trade mark registration process is relatively inexpensive and enforcement of your legal rights is a much more straightforward legal process ii someone infringes your trade mark.